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16 Sep Business of Life

Posted at 17:29h in by

J.P. McCary, senior vice president of consumer sales and artistry of Temptu, fills an air brush with high definition make-up backstage before the spring 2009 collection of Joanna Mastroianni is modeled during Fashion Week in New York, Tuesday, Sept. 9, 2008. HD cosmetics, once used just for newscasters, models and actors, are becoming more popular among women who want to appear like they would in HDTV: lifelike, flawless and picture-perfect. (AP Photo/Richard Drew)

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